Branding isn’t just how you look.
It’s how you lead.

I help organizations align what they say with what they do.

I’ve spent over a decade helping companies find their voice — building brands, writing taglines, and shaping messages that sound great on paper.

But over time, I started to see the gap.

Leaders would say all the right things, but inside the organization? The culture told a different story.

That’s when I realized: voice is energy. Culture is behavior. And branding only works when the inside matches the outside.

That insight is what sparked On Brand Coaching — a practice built around aligning your brand, your culture, and your leadership from the inside out.

Heather Cowan,
Founder, Brand Strategy Coach

On Brand Princples

  • Culture is the loudest part of your brand.

  • Leadership sets the tone — whether you mean it or not.

  • Brand Values should be lived, not laminated.

  • Alignment builds trust — misalignment breaks it.

  • Coaching isn’t about having the answers — it’s about uncovering the right questions.

I work with:

  • who want their leadership to reflect their brand values.

  • ready to bridge the gap between intention and impact.

  • who want their internal culture to align with their external story.

Together, we:

  • between your brand and your culture.

  • that hold your brand back from achieving your goals.

  • that help your company show up On Brand — everywhere.

I’m not here to help you sell more — I’m here to help you build a brand that people believe in.

I’ll meet you where you are — with compassion, clarity, and questions that unlock your best work.

If that resonates, let’s start the conversation.